Dating App Popularity By State

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Feb 9, 2017 Share
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Which Online Love Connection is Your State Falling for?

Love is in the air and it’s apparent online, where an increasing number of singles find their next date virtually. Cupid’s arrows hit the target in online dating apps, which have seen triple the users in recent years. At highspeedinternet.com, we wanted to speculate about which platforms get used most often to find partners in each state, and if any patterns emerged in our collective search for the perfect match. What did our quest for dating data uncover?

This Is The Most Popular Dating App In Your State. By Lea Rose Emery. November 5, 2018. When it comes to choosing a dating app, it's definitely not a one-size-fits-all. The geniuses over at Google help to aggregate and dissect data on where the hotspots are for online dating in the country through Google Trends. We took this data and are here to show you our list of the states in America where online dating is the most popular. Here’s the top ten states where online dating is the most popular! Hinge vs Bumble: Popularity & Demographics. Both Hinge and Bumble ranked among the fastest-growing dating apps in the US for 2020. Hinge took the #1 spot, Tinder came in 2nd and Bumble was 4th. Hinge may be growing the quickest, but it’s got some catching up to do – Bumble is the 2nd most popular dating app in the US, right behind Tinder. If you’re basing your decision on which dating. The geniuses over at Google help to aggregate and dissect data on where the hotspots are for online dating in the country through Google Trends. We took this data and are here to show you our list of the states in America where online dating is the most popular. Here’s the top ten states where online dating is the most popular! Mapping State-by-State Tech Trends: Most Popular Dating Apps. PCMag surveyed dating-app preferences across the US. Tinder was the most popular, winning 27 states. Match was the most popular in 17.

Niche apps that focus on demographic factors like religion, gender, or lifestyle are on the rise and trending heavily in certain parts of the country. We expected to see wide areas of Tinder country, where swiping right is part of the single life. And it’s true that Tinder peppers our map from sea to shining sea. But the unexpected winner of our virtual lonely hearts club? Christian Mingle, a faith-based dating site, dominates the Bible Belt. Unfortunately, experts have long observed that higher divorce rates also reign across the same sections of country, so perhaps Christians are mingling a little too much. Ahem. To identify the most popular dating app, we utilized Google Trends data and isolated apps and sites that had statistically significant popularity in each state.
STATEDATING APPDESCRIPTION
AlabamaChristian MingleFaith-Based Profile Matching
AlaskaTinderGamified Dating App
ArizonaTinderGamified Dating App
ArkansasFarmer’s OnlyRural focused dating
CaliforniaCoffee Meets BagelLadies choice dating
ColoradoeHarmonyTraditional Profile Match Site
ConnecticutMatch.comDating community
DelawareeHarmonyTraditional Profile Match Site
DCHingeFB friends Dating App
FloridaSenior People MeetSenior-focused dating
GeorgiaChristian MingleFaith-Based Profile Matching
HawaiiGrindrGay dating app
IdahoFarmer’s OnlyRural focused dating
IllinoisTinderGamified Dating App
IndianaGrindrGay dating app
IowaFarmer’s OnlyRural focused dating
KansasChristian MingleFaith-Based Profile Matching
KentuckyChristian MingleFaith-Based Profile Matching
LouisianaCougar LifeOlder women focused dating
MaineTinderGamified Dating App
MarylandeHarmonyTraditional Profile Match Site
MassachusettsSenior People MeetSenior-focused dating
MichiganTinderGamified Dating App
MinnesotaeHarmonyTraditional Profile Match Site
MississippiLuluWomen centric dating
MissouriChristian MingleFaith-Based Profile Matching
MontanaPlenty of FishTraditional Profile Match Site
NebraskaFarmer’s OnlyRural focused dating
NevadaGrindrGay dating app
New HampshireMatch.comDating community
New JerseyBumbleWomen first dating
New MexicoGrindrGay dating app
New YorkHappnLocation based dating
North CarolinaChristian MingleFaith-Based Profile Matching
North DakotaMatch.comDating community
OhioTinderGamified Dating App
OklahomaFarmer’s OnlyRural focused dating
OregonDownCasual dating
PennsylvaniaDownCasual dating
Rhode IslandTinderGamified Dating App
South CarolinaChristian MingleFaith-Based Profile Matching
South DakotaMatch.comDating community
TennesseeChristian MingleFaith-Based Profile Matching
TexasDownCasual dating
UtahLDS SinglesDating for Mormons
VermontOKCupidTraditional Profile Match Site
VirginiaDownCasual dating
WashingtonTinderGamified Dating App
West VirginiaFarmer’s OnlyRural focused dating
WisconsinMatch.comDating community
WyomingZooskInternational Dating App
Let’s do a deep dive into the data, shall we? We’ll determine exactly what the state of dating is in the United States and which apps have a little something more to say about the state that loves them.

Regional Romance

What’s trending across particular parts of the country? Take a look at what each region is head over heels for.

  • The South is way into Christian Mingle, choosing to keep the faith in online romance.
  • Western parts of the United States are down with more casual hook-ups like Grindr, Down, and Tinder.
  • The Northeast kicks it old-school with traditional profile sites like eHarmony, com, OK Cupid.
  • Midwest states keep it in the country by dating with Farmer’s Only.

Church Connections

The more heavily religious an area is, the more likely the favored darting app is to be affiliated with religion.

  • All across the Bible Belt, Christians can’t resist getting together with Christian Mingle.
  • Mormon couples opt to find the perfect connection in Utah with LDS Singles.
As you go west, however, and the non-religious population grows, religiously-affiliated dating gets jilted. You won’t find a single state that prefers to mingle the Christian way beyond the Rockies.

Dating App Popularity By State

It’s all About the Ladies

Dating

Lots of recent, trendy dating apps focus on women for a reason. Most of them are popular in states with some serious girl power going on.

  • As one of the states with the top 5 best paid leave and wage equality ratings in the U.S., New Jersey knows that ladies’ choice Bumble is the only way to find a sweetie.
  • Mississippi women, who have the highest percentage of registered women voters in the country, know what they want and they aren’t afraid to ask LuLu for it.
  • Louisiana ladies are living the Cougar Life with the second highest percentage of registered women voters.
  • With some of the friendliest paid leave policies and a smaller than average wage gap, it’s no surprise that California is hungry for Coffee Meets Bagel.

A Few Other Favorite Findings

  • Wyoming cruises the dating scene with Zoosk, an international dating app. While Wyoming still has a fairly low immigrant population, it’s seen one of the largest rates of immigration growth in the US, up 33% from 2000–2011.
  • D.C. is all about who you know (nudge, nudge. wink, wink), so it’s no surprise their favorite app, Hinge, makes connections between Facebook friends.
  • Montana is a renowned fishing locale, and their obsession with Plenty of Fish is no secret.
  • With one of the top 5 oldest median ages in the United States, Florida’s residents definitely need Senior People Meet. But the oldest median age in the U.S. by far? Maine, who is still setting romance on fire with Tinder. Keep on with your bad self, Mainers. Age is just a number.
Does your state’s dating app obsession seem like the perfect match? Share our map and discuss. But no fighting, kids. Only love. Sweet, sweet love.

Author - HSI Staff

Kaz is a writer, blogger and social media junkie. She uses her tenacity to investigate the best of the Internets.

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It seems like there’s an app for everything and everyone these days. Interested in meeting your soulmate by being matched with them based on the things you both hate? There’s an app for that. Want to earn gift cards and other prizes by simply walking around? There’s also an app for that. At the beginning of 2018, there were over 2 million apps available for your downloading pleasure in Apple’s App Store – and even more at your disposal if you’re an Android user, with just over 2.5 million options available in the Google Play Store.

With thousands of apps being added each and every day, there is a lot to learn about users and their preferences and in turn, endless ways to analyze and utilize the data. As a text marketing company, we’re always interested in learning more about people’s cell phone habits, including the types of apps people use most often. This prompted us to use Google Trends search data from the past 12 months to explore the most popular apps in the U.S. for a few different categories: health and fitness, dating, and fantasy football. In addition, we also looked at the most popular app overall in each state regardless of category.

Looking for Love? The Most Popular Dating Apps in Each State

We first looked at search data for some of the most popular dating apps. While the popularity of Match, Tinder, and eHarmony shouldn’t come as too much of a surprise, there were quite a few states where the most searched dating app was one we were not as familiar with. Coffee Meets Bagel, for starters, a popular search for residents of both Hawaii and California, helps match users without the use of swiping. And there’s Hater, an app antithetical to your run of the mill online dating site, where users are matched based on the things they dislike rather than shared interests that proved to be the most searched dating app for Nebraskans.

The most unique dating app from this study is Huggle, top search from Florida, which matches users based on their shared places they frequent most. Another interesting take away from this data was the popularity of LGBTQ+-focused dating apps, which account for 16% of most searched dating apps used across the U.S. By learning which dating apps are being searched for most, we are able to get a bigger picture about the ways people choose to connect in the digital age.

Health and Fitness Buffs’ Most Searched Apps

We next looked at searches for the 25 most downloaded free health and fitness apps as of 10/8/18. Fitbit continues to dominate the health and fitness app scene and takes the top spot for most searched health and fitness app in 28% of states. Other fitness tracking top contenders include MyFitnessPal, Lose It, and Nike Run Club which account for another 26% of states.

One app you may not be familiar with, unless you live in Louisiana or Mississippi, is Sweatcoin, an app that pays you in virtual currency everytime you exercise. The currency can then be exchanged for sports watches and gift cards, which makes for a great added incentive when deciding whether or not to hit the gym. An interesting take away from this particular category is the rise in apps focused on guided meditation, which include the Calm and Headspace apps. By using these apps, people may be seeking out something more to take on the day or simply relax and unwind at the end of a long day.

Fantasy Football Fans’ Top Apps

It’s the time of year for fantasy football and these popular apps are likely being used more than ever as we approach the NFL playoffs. After analyzing search data for some of the most popular fantasy football apps, there were clear favorites in each region of the U.S. The East, West, and Midwest all seem to have their own unique go-to search when it comes to building their fantasy teams. In the east, FanDuel, NFL Fantasy Football in the West, and Yahoo Fantasy Sports takes the top spot in the Midwest. The next top search is DraftKings which pops up in the Northeast and Southwest.

In the heavily populated states of New York and California, Footballguys Fantasy Football seems to be interesting fans. The reason for such a clear divide among regions could be multifaceted. Regional teams and their fans may designate a specific app as their favorite or there could be an element of apps ensuring peak rewards to bring more fans on board. Either way, it’s certainly interesting to see how where you live can have an effect on the searches you make.

The Most Searched Apps Overall

And finally, we have made it to the overall most searched app across all categories. For this portion of the study, we looked at searches by state for the 50 most downloaded apps as of 10/8/18. Entertainment apps appear to be the clear winner in these results, but the type of entertainment varies between games, music, social media, and TV & movies. Games, which account for 30% of states’ overall searches, include the popular Fortnite, Happy Color, and Paper.io 2. Music apps comes in second, making up 14% of states’ top searches.

The top search in DC, Gmail, shouldn’t come as too much of a surprise and the same goes for Uber in Nevada. Initially, it was interesting to us that social media apps make up only 4% of states’ most searched apps, but many of these apps often come preinstalled on phones and tablets when purchased new, which could be the reason for low numbers in this particular category.

While there are many takeaways from the data gathered in this study, it’s clear that entertainment is a primary motivation behind many app searches and where you live can have a big impact on your searches. We’ll be curious to see which apps launch in 2019 and how the new additions impact searches in each state.